Reporting to the Head of Corporate Communications, the incumbent will perform the following responsibilities to enhance HKGI’s brand awareness and foster public understanding of genomic medicine by planning and implementing a wide range of publicity initiatives.
Key Responsibilities:
- Implement publicity projects to publicise HKGI’s latest development and achievements, such as press briefings, corporate events and visits, as well as production of corporate publications and videos
- Develop news angles and pitch for media opportunities proactively to promote HKGI
- Build and maintain strong relationships with mass media and key stakeholders
- Conduct daily monitoring of local and international news and industry updates across media platforms
- Draft, edit and translate bilingual communication messages and materials, such as press releases, line-to-take, media Q&As, speeches, advertorials, social media posts, corporate presentations, website and annual reports
- Identify appropriate channels or platforms to engage target audiences and promote HKGI’s work; follow through the projects from planning and procurement to successful delivery
- Assist in preparing meeting materials for Committee and Board meetings
- Support the Corporate Communications team’s administrative operations
- Perform any other duties as assigned by senior officers